GENESIS
July 25, 2023
It’s that feeling again. Like a Porsche on an old treadmill, I’ve got great plans that’s got the mind going hyperdrive at 200 mph. Yet the fear of the unknown grips the subcoscious. Suddenly, if I move too fast, I’ll run myself right off the road.
Fortunately, there is a fighting nature in our DNA. Some instinct that reminds us that there is always something more out there, just waiting for someone to come take it.
Leap...and the net will appear.
What Does that THING Mean to You?
November 29, 2024
What does that THING mean to you? !!! A Message From V20!!!
We hope this message finds you well. It’s Nov 29 2024 here in NYC. Our stomachs are full and many of us are resting up in anticipation of Black Friday. Low prices and the increasing simplicity of online shopping create the perfect storm for mindless (or at least less mindful) consumption. I’ll be honest, there are a number of things on my wishlist. And I’ll likely end up buying them while they’re on sale this weekend. No shame in it. In this economy, who wouldn’t capitalize on this once a year opportunity. That being said, here at V20, we have just one question.
WHAT DOES THAT THING MEAN TO YOU?
Most of you who buy our clothing likely don’t need another hoodie or tshirt. That being said, we are a clothing brand and we depend on our community to buy and wear our clothing.
We’re in a tough spot here. I question if the planet would be better off without V20. The answer is probably yes. Each piece on our website comes from monocropped cotton fields and will one day end up slowly wasting away with the rest of the world’s remains. BUT, we’re committed to carrying the torch of rock climbing in hopes of strengthening its flame. And so, we’re not going anywhere.
What we CAN do is follow in the footsteps of the stewards that walked before us and question our impact on our surroundings every step of the way. When your V20 cart is full, ask yourself: What do these THINGS mean to me. Take one moment to take ownership of your new hoodie, tshirt, sticker, or whatever is to come. Imagine the places you’ll go and the people you will meet with V20 on your back. If that excites you as much as it does us, we humbly accept your support.
We, V20, are committed to uplifting the climbing spirit while making this planet a better place for all. One way we can do so is by encouraging mindful consumption.
From Nov 29 2024 to Dec 01 2024, we will be donating 40% of all sales to the Access Fund as a way to face our contribution to this weekend of consumption head on. We hope that you, V20, can take one moment to own your THINGS and represent V20 with pride. Thank you all for your support. Happy Holidays and climb on.
Best,
V20